Performance Coaching for Leaders
Confidence. Voice. Impact.
"Supporting thoughtful, self-confessed introverted professionals navigate the challenges of senior leadership.Book a Discovery Call Explore Services
Accelerate your confidence, relax into your voice, and thrive in your senior role, without changing who you are."
Who I Am
Throughout my 30+ year career at Auto Trader, AO.com and Booking.com, I have been able to acknowledge and understand both my strengths and weaknesses.
I've had success: leading teams of 65 across two countries as Director of Data Science, Analytics & Machine Learning at Booking.com. I've delivered results that moved businesses forward. And I've done it as a lifelong introvert, having to find a voice that was authentically mine in a world of extroverts.
But I've also had significant setbacks. I've been made redundant. I've lost my job. I've worked through situations that tested every part of my resilience. I've learned just as much about myself through those experiences as from the successes, perhaps more.
"I've never been afraid to show my vulnerabilities as a leader. I think it's fundamental to how you develop trust, rapport and mutual respect."
Now, I bring that lived experience to coaching. I'm not here to tell you who to be. I'm here to help you understand who you already are, and to help you use that more effectively.
I hold an ICF-Accredited Professional Coaching Diploma, through Optimus Coaching Academy.
Career Highlights
Director, Data Science, Analytics & ML · 2020–2025
Led a 65 person team across Manchester and Amsterdam. Delivered €15M+ in operational improvements and €5M in GenAI cost savings.
Head of Marketing Analytics · 2019–2020
Built and led the analytics function. Delivered £5M conversion uplift through data-led product development.
Senior Leader · 23 years
Grew from Trainee Manager to Commercial Operations Director through one of the biggest print-to-digital transformations in UK media.
Education & Qualifications
MBA, Manchester Metropolitan University
BA (Hons) Business Studies, Manchester Metropolitan University
ICF-Accredited Professional Coaching Diploma, Optimus Coaching Academy (Qualified June 2026)
About Acknowledge Coaching
"To accept, admit, or recognise something, or the truth or existence of something."
— Cambridge Dictionary
This single word is at the heart of everything I do as a coach. Real growth starts with acknowledgement of your strengths, your development areas, your fears, your potential.
Before you can change anything, you have to be willing to see it clearly. That takes courage. And it works best with someone you trust sitting alongside you.
I work in a way that is pragmatic, empathetic and outcome-focused. I draw on executive experience and ICF-accredited coaching principles: not just theory, but practice hard-won across 30 years in fast-paced organisations.
I'm not interested in pretending corporate life is simpler than it is. I understand the politics, the competing priorities, the difficult stakeholders, the weight of responsibility that comes with leadership. I've lived it.
My role is to be a thinking partner: a safe, challenging, honest space where you can explore what's really going on and develop strategies that work for you.
30+ years of lived senior leadership experience
A humble, human approach that builds genuine trust
Pragmatic, actionable coaching that drives lasting change
Who I Work With
I work primarily with introverted professionals in corporate and technology environments. Whether you're stepping up or feeling the weight of having already stepped up.
For subject-matter experts and individual contributors who want to transition to management, or become more influential without losing themselves in the process.
Does this sound familiar?
What you'll leave with
For introverts who've made it to the top table, and are quietly wondering whether they really belong there.
Does this sound familiar?
What you'll leave with
Not sure which describes you? Book a free discovery call and we'll work it out together.
Book a Discovery CallWhat Others Say
The following are drawn from my coaching experience. For people who have worked with me directly across my career, view all my recommendations on LinkedIn.
From the Field
Short, honest reflections on coaching, leadership and the journey of building Acknowledge.
I share regular video diaries on LinkedIn — candid conversations about what coaching really looks like in practice, and what I've learned along the way.
Watch the Video Diaries →Common Questions
Executive coaching for introverts is a focused, one-to-one process that helps quiet, thoughtful leaders perform at their best without having to become someone they're not. Many coaching approaches assume an extroverted style — visibility, networking, assertiveness training. Coaching designed specifically for introverts works with your natural strengths: deep thinking, careful listening, considered judgement. The goal is to help you lead more confidently and authentically, not to turn you into a different kind of person.
Coaching and mentoring are complementary but distinct. Mentoring draws on the mentor's own experience to offer guidance, direction and advice. Coaching is less directive — a coach asks questions that help you think more clearly, identify what's holding you back, and find your own answers. I offer both, and many clients benefit from a blend: lived experience from someone who's been in the room, combined with a coaching approach that keeps the focus on you and what you need.
No. Most of my work is delivered via video call, and I work with clients across the UK and internationally. Location isn't a barrier.
A typical coaching programme runs over 6 sessions, which most clients spread across 3–6 months. Some clients choose to continue beyond that, and I also work with organisations on longer-term or team engagements. Every programme starts with a free discovery call to make sure it's the right fit.
The International Coaching Federation (ICF) is the leading global body for professional coaching. I hold an ICF-accredited coaching qualification from Optimus Coaching Academy, which means my training met rigorous standards for coach education, supervised practice and ethical guidelines. I am currently in the process of obtaining my personal ICF credential, which I expect to complete before the end of 2026. ICF accreditation is the benchmark most organisations look for when commissioning coaching for their leaders.
You don't need to be in crisis or at a crossroads to benefit from coaching. Many of my clients are performing well and want to perform better — or feel a growing sense that something isn't quite right but can't put their finger on what. The best starting point is a conversation. My discovery call is free and there's no commitment required.
The Stepping Up pathway is for people who want to move into more senior roles or become more influential without losing themselves in the process. The Senior Leader pathway is for people who've already made it to the top table and are quietly wrestling with whether they belong there. Both involve the same approach; the focus and the conversations are different.
Yes — many of my clients are funded through learning and development budgets, and I work with organisations directly on corporate programmes. If you'd like to explore this, get in touch and I can provide whatever information your organisation needs.
Work With Me
Every coaching engagement begins with a free, no-obligation discovery call. It's a chance to explore whether we're the right fit, for both of us.
Discovery
30-minute introductory call
Coaching Programme
6 one-hour sessions
Corporate
For organisations & teams
I'll respond within 48 hours.